Challenge: personalized skin-treatment Atolla lacked a strong day-to-day email strategy as well as supporting campaigns for product launches and its brand redesign.
- Developed and executed a launch strategy for two new products for Atolla, where we segmented Atolla’s customer base and provided specific, relevant content to each segment. (current customers, churned customers, customers who had a special need for these particular skin care products)
- Revised day-to-day flows, updating the Welcome Series, Post Purchase Flow, and Abandoned Cart Flow.
o Revised the timing, sequencing, and content of flow emails and implemented A/B testing, increasing open rates by 20%
- Executed revised standard flows to support brand redesign
- Overall, efforts increased open rates and drove substantially higher revenue numbers