Challenge: DTC gifting business for sports fans identified an opportunity to significantly increase sales by activating female consumers on its mailing lists.
Solution:
- Managed, grew and optimized email list of over 900,000 subscribers
- Used A/B testing strategies to match teams and location-based segmentation with gender to drive strong open and click through rates
- Integrated CX platform gorgias and ran the entire CX operations with thousands of customers on a monthly basis
- Drove over 15% of overall revenue from email/SMS efforts
- Average email open rates of 23%
- Improved purchase rate by female consumers from 40% to 65%
