Challenge: DTC gifting business for sports fans identified an opportunity to significantly increase sales by activating female consumers on its mailing lists.


  • Managed, grew and optimized email list of over 900,000 subscribers
  • Used A/B testing strategies to match teams and location-based segmentation with gender to drive strong open and click through rates
  • Integrated CX platform gorgias and ran the entire CX operations with thousands of customers on a monthly basis
  • Drove over 15% of overall revenue from email/SMS efforts
  • Average email open rates of 23%
  • Improved purchase rate by female consumers from 40% to 65%